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I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." -Maya Angelou    |
It’s as if we have personal note writer’s block. We treat writing a card as if it must be the Gettysburg Address! It’s really not that big of a deal people, don’t make things harder than they are. :) A good way to get into the habit is to start with Thank You cards. There are SO many reasons to thank someone, whether a friend, client/customer, business partner, colleague, mentor, etc… Here are some tips and tricks that I found useful when I was getting into the Thank you Card Writing habit.
In the high-tech business world of today we are bombarded with MORE contact and solicitation from others than ever before! It’s almost as if we’re on people & product over load. Because of this, people today are setting up fire walls for everything they do. Don’t believe me? *Do you read all emails you receive before deleting them? Continue reading I’m doing business in the electronic age! Why would I send a greeting card???
 Card Marketing is a piece of the puzzle in Relationship Marketing.*Focuses on the customer through a long-term relationship-building process with them; as opposed to just an individual transaction. *Priority on the client, what they need, through their life cycles. *Relationship marketing focuses on Sending Out to Give. Forgets self-promotion! Why not use Traditional Marketing???*Focuses on Sending Out to Get! *Gimmicks or Promotional offers, to generate more business
The Challenge today: we have massive competition shooting for the same consumer and the consumer has detailed access to all of your competition. Continue reading What is Card Marketing? |
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Many of us have great intentions to send cards, but can’t seem to get onto paper what we’d like to say…
I’m not here to bash technology or where it’s brought us in the business world, but there is still nothing like an old fashioned snail mail card to catch someone’s attention!